Co-Branding Advertisements

UltraPure introduces “Co-Branding,” a unique program created to cost-effectively deliver your message directly into the hands of your target audience. Here’s how
Co-Branding works . . .

UltraPure has agreements with a variety of high-profile companies that serve bottled water to their customers. These companies have agreed to prominently display messages for non-competitive businesses on their custom water labels, side-by-side with their own.

Cost Effective

Co-Branding allows companies with similar target markets to leverage their advertising dollars by sharing the cost of the water. This stretches your budget by doubling your reach and reducing waste: your partnership will be with non-competing companies that already reach your target audience.

Positive Messaging

UltraPure’s Co-Branding locations – called “Disbursement Points” – typically give the water away as “added value” to their customers. This creates a positive experience, something every brand-conscious company hopes to achieve. The result: the prospective customer is already in a “positive mood” when viewing your message.  Naturally, they’ll associate that same positive feeling  with your product or service!

Delivering Your Messages

How is Co-Branding received by customers?
We surveyed bottled water consumers to gather their feedback – and here’s what they said . . .

Everyone Uses Free Water

“If you were given a bottle of water but weren’t thirsty, what would you do with it?”

The top two responses were “Save it for later use,” and “Share it with a coworker, friend, or family member.”

Everyone Reads the Label

“If the water you received had a label on it that wasn’t immediately recognizable, would you read it?”

Once again, the overwhelming response was, “Yes!”

The point is simple: you can feel comfortable knowing the consumer will get your message by looking at the label and seeing your advertisement.

This is the most difficult part of advertising, reaching your target audience with a message they’ll read. These steps are specifically designed to enhance your company’s image and build brand awareness.

Benefits Of Co-Branding

Surgically Targeted: Your message reaches the right audience. Best yet, the right audience will connect with your message. 100%+ Exposure: Not only is your ad placed in the hands of and viewed by your target consumer, but it will be viewed by other nearby consumers, further expanding your reach.

Does Co-Branding Work?

Consider your own personal habits when it comes to consuming bottled water . . .

• Do you always finish the bottle in a single session, or do you start and stop, increasing the number of times you see the label?
• Do you have your bottled water in your car, office or home where it can be seen by many other people?
• Would you “pass along” your bottle to someone else if you weren’t thirsty, thereby increasing exposure to the label?

Getting Started

Getting started with UltraPure’s Co-Branding program is easy because we do all the work! Simply select your distribution location from UltraPure’s list of disbursement points and tell us how many bottles you want distributed. We take care of the rest: label design, production, delivery and distribution.

Call today 877.919.3100 Contact UltraPure for your custom solution!